Who is Linda Cherry our SEO and Web Expert?
Meet Your Digital Marketing Expert
Linda Cherry / Director of Marketing and Technology
Linda Cherry, known as an "SEO Secret Weapon" for small-to-midsize companies, excels in optimizing the online presence, competitive advantage, search results, and sales opportunities for a broad range of businesses.
With a master of science degree in Digital Marketing and Analytics and a bachelor’s degree in information technology, Linda is one of the rare professionals in the field who combines expertise in research, data, software, website design, graphics, and video production.
“We bring all these elements together – combining the right technology and data analysis to inform and power the narrative – to help our clients achieve their growth goals,” Linda explains.
Linda brings to her current advisory business a broad range of achievements and experiences in the business world:
Sales Management
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Being self-motivated was the key driver from the very start of her career when, as an entry-level sales representative, she quickly became a top-10 regional manager for a leading perfume business. Having received recognition and awards for her training seminars and account management, Linda embraced every aspect of establishing effective and professional client acquisition and retention.
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As an award-winning regional sales manager, she coordinated the opening of new locations, training, and inventory control, as well as sales management, for a company with over 3,000 locations worldwide.
Online Marketing
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Linda expanded the online brand presence and marketing capabilities for an e-commerce store in the sporting industry, which significantly increased the company’s customer base and revenue. Through her knowledge of SEO, she achieved top organic placements in search engine results pages – including voice search – as she developed a responsive website design on the WordPress platform utilizing WooCommerce.
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For a company in the safety space, Linda not only helped to launch the company but also served as webmaster, creating and maintaining the e-commerce site and, after a few years, redesigning it to reflect current design trends, including RSS feeds and blogs. Linda managed market research, graphics, design, and contacts with the hosting company.
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For a law firm, Linda maintained the website, graphics, and interactive forms, added Search Engine Optimization, and prepared web analysis reports. Having researched and developed marketing goals and SEO based on current trends for the industry, her efforts resulted in the top 10 placement on the major search engines. She also redesigned all printed marketing materials and created PowerPoint presentations.
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As a litigation support specialist, Linda was involved in electronic discovery, and processed forensically collected electronic files and meta data utilizing IPRO. She also created and maintained 20 databases for online attorney document reviews utilizing Summation and Concordance through Citrix.
Linda has deep experience with a broad and growing range of technologies, including the following:
Technology
Certifications:
Builderall Certified Digital Agency, Google Analytics, Google Ads, IBM Big Data, HubSpot Inbound Marketing, HubSpot Content Marketing, Hootsuite
Languages:
HTML, CSS, PHP, JavaScript
Adobe Creative Cloud (CC):
Design: Photoshop, Illustrator
Video and Motion: Premiere Pro, After Effects, Animate, Media Encoder
Web Development, CRM, Automation and Analytic Platforms:
Builderall, WordPress, WooCommerce, Shift4, SEMRush, Google Analytics, Tableau, IBM SPSS, IBM Modeler, Content Studio, Hootsuite, HubSpot, Awario, Marketo, MailingBoss, Mailchimp
Meet Your Digital Marketing Expert
Linda Cherry / CEO - Director of Marketing and Technology